Just Tourism

I believe that tourism should be just that – tourism. Responsible, sustainable and regenerative tourism are all methods to ensure tourism is a force for good worldwide. One day we will get to a point where no adjective is needed in front of tourism; destinations and tour operators will just have these methods ingrained in their vision and values. And I am here to help you on that journey.

Just Tourism offers bespoke sustainable tourism policies focussing on the three tenets of sustainability – environmental, social and economic impacts. I use the United Nations Sustainable Development Goals to steer thinking and help you engage your suppliers and partners in the process. I work with small to medium tour operators with based in the UK or DMCs, my ideal client is in the adventure sector.